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Mobile May: A Look at Mobile and Digital Advertising Trends
In this world of laptops, smartphones and mobile devices, traditional advertising is no longer enough. By 2016 mobile advertising spend is estimated to overtake desktop advertising and by 2018 digital...
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Design for Mobile First
Since most eyeballs are browsing on mobile devices and businesses need to predict opportunities or “sniff out new cheese” now more than ever to thrive, forward-thinking companies (e.g., Google,...
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The Second Screen Phenomenon No Longer Exists
Second screen interactions are taking over the communications world. Some of the most popular television shows have increased viewers by encouraging them to interact online while enjoying the show....
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4 Refreshing Marketing Approaches for the Dog Days of Summer
Ah, the “dog days of summer.” There’s not much that is better than languishing, lollygagging and sipping cool drinks during the long, hot days. While I’m all one for a good lollygag, why not take...
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Fueling the Fitness App Frenzy
People like to get in shape so it’s not surprising that mobile health and fitness apps are doing well. According to Flurry Insights, health and fitness app usage increased by 62 percent in the past...
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5 Examples of Gamification That Could Change Your Marketing Forever
Gamification isn’t something necessarily new, but it is a tried and true method of improving a brand’s image that is often times left unutilized. In case you didn’t know, gamification is the use of...
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4 Weeks with 4-Year-Old Tech
Technology has come a long way over the last several years. People say it’s changing all the time and it seems like that new computer I bought yesterday is already outdated. Now, I’m the kind of...
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Do it Now: Why Mobile Marketing is a MUST
Did you know: 94 percent of people with smartphones search for local information on their phones. That statistic becomes more interesting when coupled with this one: 77 percent of mobile searches...
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How to Talk to a Web Developer
The world of website development is riddled with terms that have become buzzwords. Not only does this mean these words are used incorrectly, but they often lose their actual purpose – to help your...
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P2 Fishes for Seatbelt Awareness During Shark Week
Penna Powers is celebrating Shark Week! While considered a bona fide holiday for many, we’re using the cherished event to drive awareness for our client Zero Fatalities. Over the course of Utah’s “100...
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